Websites
Website redesign: what to preserve before deleting the old site
Pages, URLs, data, content and tracking that should be protected during a redesign.
1 min read
A new website does not start from zero
The domain may have years of history, indexed pages and external links. Deleting everything without a map risks traffic and enquiries.
Create an inventory first
- ✓Indexed pages and URLs
- ✓Content generating visits
- ✓Links and documents
- ✓Analytics and Search Console
- ✓Forms and integrations
- ✓Photography and usage rights
Redirects maintain continuity
Every useful old URL should lead to the most relevant new page. Prepare the redirect map before launch.
Improve what matters
Clarify the message, navigation and contact routes. Design, performance, accessibility, SEO, AEO and GEO work together.
Would you like to apply this to your project?
Start from your current situation and define the next useful step.
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